SEO Traffic Lab celebrate successful social media launch across numerous platforms for MotoNovo Finance a highly respected and established motor finance company.
(PRWEB UK) 16 June 2012
Lincolnshire SEO firm SEO Traffic Lab have been working closely with MotoNovo Finance to launch a full scale Social Media campaign across social media platforms including Facebook, Twitter, You Tube and LinkedIn.
The motor finance firm have been working closely with SEO Traffic Lab on a number of online marketing initiatives over the last two years on their corporate websites, with MotoNovo Finance themselves being an industry leader in the use of digital media it was a logical step for MotoNovo Finance to continue with their already well-established relationship with SEO Traffic Lab.
Karl Werner Head of Sales and Marketing for MotoNovo Finance had the following to say “Following our successful rebrand in February we are keen to continue our quest to lead the industry by fully embracing the power and reach of the digital channel and a launch into the world of Social Media is a natural progression. After working with SEO Traffic Lab on our online marketing strategy for over two years the launching of our Social Media campaign with the same team was a logical step”.
All of the platforms have been developed in conjunction with MotoNovo Finance’s new brand identity from the recent rebrand to maintain the same corporate imagery associated with that of the main brand while still adding that fun feel of the Social Media platforms.
The Facebook aspect of the Social Media campaign does this particularly well introducing the Executive Team and giving us a glimpse at the human face of the company as well as introducing us to ‘Penny Wise’ who will help promote the companies many discount deals that are available when you become a MotoNovo Finance customer. To quote the Facebook profile “Penny Wise will keep you up-to-date (and even brag) about the latest discount shopping deals so you too can save on clothes, electrical products, holidays but best of all, those everyday necessities”.
Speaking for the Lincolnshire SEO Company Richard Hill Managing Director added, “This has been a great project and most of the team at SEO Traffic Lab have been involved along the way. Working alongside MotoNovo Finance on every aspect of their Social Media campaign has been a refreshing experience, especially to work with a company that really does embrace new media and lead the way in their industry. We are looking forward to working with the various departments over the coming months in providing on-going training, monitoring and support services”.
About SEO Traffic Lab
SEO Traffic Lab is an SEO company based in Lincolnshire, dedicated to raising the online awareness, visibility and profitability of businesses through the use of new media. The company deliver SEO Services and Online Marketing that bring customers closer to your business, offering a bespoke service for every client covering Search Engine Optimisation, Pay Per Click, Social Media Management & Brand Reputation Management Services.
Richard Hill
SEO Traffic Lab
0800 84 999 33
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Billions to flow from PFI reform - The Independent
PFI was used by the Labour government to rebuild Britain's schools, hospitals and roads, but was attacked by its many critics as privatisation by stealth. Infrastructure UK, the Treasury body, is currently poring through 150 responses to a consultation that would see what is colloquially known as "PFI mark II" introduced.
But, it is understood that its chief executive, former Alistair Darling adviser Geoffrey Spence, has settled on at least two major changes. These are expected to be sketched out at a conference of public and private sector parties, such as NHS trusts and construction companies, in September.
The Government wants pension funds to finance a large chunk of a £200bn infrastructure programme that ministers hope will kick-start the economy.
However, pension funds have historically been unwilling to put equity into the construction phase of such projects, as it is deemed risky with a very high chance of litigation between client and builder.
Infrastructure UK would look to stimulate this early investment in the next PFI round by allowing pension funds to inject debt as well as equity into the projects. PFI schemes were often 90:10 debt-to-equity, with the banks getting their money back first when the public sector repaid the cost of building and running the property over a 25 to 35-year contract.
By putting up debt, pension funds would see most of their money almost guaranteed to be repaid, making the investment less of a risk. The equity owner can be penalised if the asset misses certain targets, as rudimentary as receptionists failing to answer the phone quickly enough.
An industry source said: "The problem for pension funds has been that the first pound is always repaid, but the last pound – the equity – is the least likely to be repaid. A debt position is a better position to have."
A major criticism of the PFI has been that the public sector has not shared in any of the profit made when the private sector equity holder, often a builder or support services group initially, sell on their stake. The public sector could now take about 50 per cent of the profit from these sales, which in PFIs currently under negotiation alone could be worth £1.5bn to £2bn.
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